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On-page SEO is a puzzle. But it’s a puzzle that puts your business, your customers, and Google on the same page. The pieces are already in your hands. Put your on-page SEO plan together with Bubbli.

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A Guide to On-Page SEO

Considering how important SEO continues to be when it comes to getting your business in front of brand new customers, it’s troubling to see so many misconceptions about it. With on-page SEO in particular, there seem to be some search engine optimisation myths that are still lingering.

The main misconception for on-page SEO? That you just need to throw a few keywords into a blog and you’re ready to get ranking on Google.

It may sound laughable, but this is a perception that many businesses still have. It’s a huge shame too. Why? Because while many businesses struggle to put their marketing plan in order, the pieces of this puzzle are already in their hands.

On-page SEO services customers, businesses and Google at once. It’s in front of your business for the taking. All it takes is some very basic concepts, a little research, and some well-written content.

So, how do you get your business on brand, on search engines, and on-page SEO friendly? We’ve put together a guide with everything you need to know!

What Is On-Page SEO?

On-page SEO is the process of optimising your web pages with popular terms (or keywords) within your industry. These pages are optimised in order to get noticed by Google, which Google, in turn, uses to help provide a solution for people searching those keywords online.

What is on-page SEO doing for your business? It’s ensuring that the people who are actively searching for your product or service can find you easier. This method of SEO can be implemented within your website content and the HTML source code itself.

Why Is On-Page SEO Important?

It’s important because Google relies on these keywords when deciding what best serves the search request that someone makes. On-page SEO needs to be included in your content to let Google know.

But over the years, Google has improved its deciding factors when finding the best results for searchers. And while keywords are an important piece of the puzzle, they aren’t the only factor here.

The goal is to make it easier for people to find your business. And with a staggering 1.86 billion websites currently online, it’s important to help the algorithm find you and get you in front of customers.

What does this mean for your on-page SEO plan? It means that the algorithm is not only looking for keywords, but for other relevant information across your website, and how easy it is for users to use your webpage.

The Benefits of On-Page SEO

Remember – SEO services your business, the search engines, and your future customers. But it requires a desire to succeed in order to implement some of the SEO practices. So, what is on-page SEO going to offer in return for this effort on your part?

Benefits of on-page SEO:

  • Ranking for the right keywords means better leads and more conversions
  • Higher ranking offers better brand awareness and stronger brand value
  • Good on-page SEO helps Google to find you and crawl your webpage
  • Once Google understands your business it will know where to place you
  • Your unique content ranking higher on search engines

On-Page SEO vs Off-Page SEO

You may hear the term ‘off-page SEO’ while working with an SEO services company or doing your own research. While on-page SEO focuses on internal optimisation, off-page SEO focuses on gaining authority via links from other websites.

Think of it as a method of building your brand’s trust and credibility externally. Things like guest blogging, affiliate marketing, or other people sharing your content on social media are good examples of off-page SEO that works.

The term on-page SEO vs off-page SEO implies a battle between the two. In fact, they should be working in tandem in order to get your brand search engine ready.

However, it’s important to get your on-page SEO running smoothly before you consider an off-page game plan. Doing it the other way around would be like getting a slick paint job and a powerful engine put into your new car, but not checking the indicators, the gear stick, or the quality of the tyres.

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Our On-Page SEO Tips

It doesn’t matter whether you’re looking for on-page SEO for small business needs or attempting to attract a global audience. Either way, you’re going to need to put some plans in motion to make it happen.

To help you get started, here are some of our top on-page SEO tips.

Understanding What Google Looks For

While we’ve touched on this subject, it’s important to fully understand the criteria Google wants before we start putting our plan together. Let’s break these criteria down into 4 areas.


When people do find your page, Google will assess the engagement that your content and webpage offer. In other words, do people who click on it end up leaving quickly? Or do they end up staying on your website and exploring the links and other pages within it? These things help Google decide whether your content and webpage are actually providing something of value to people searching for the keywords you’ve used.

The First Impression

As the old saying goes, you never get a second chance to make a good first impression! What does that mean for your website? It means that Google considers the first impression a user has with your online presence.

It’s a fast-paced world, and consumers expect businesses to keep up with it. Things like loading speed and how quickly users are able to interact with your content are key factors. If your web page hasn’t loaded within 3 seconds, 40% of your potential customers will give up and go somewhere else. User experience has always been an important ranking factor for SEO. But last year Google implemented something called Core Web Vitals, which focuses on the page experience as well.

The Core Web Vitals measure the overall ‘health’ of a webpage based on three general areas:

  • Loading speed (Known as the Largest Contentful Paint – or LCP)
  • Interactivity (Known as the First Input Delay – or FID)
  • Visual Stability (Known as the Cumulative Layout Shift – or CLS)

Content Relevancy

As any SEO agency will tell you, Google loves unique content. But it’s not a matter of throwing a few keywords into a blog post and hoping for the best. You need to strategically create the best content around that specific keyword.

Google will thoroughly examine your content and keywords to ensure that what you’ve created is relevant to the search terms, and offers some value to the customer. Are you beginning to notice a pattern here?

Content That Shows Authority

Google wants to provide users with the best quality content. It wants to give people solutions to their problems. It wants to serve the user by finding content that provides answers and insights.

Why does it do this? Because (one last time for the people in the back) Google loves to provide a solution to peoples’ search queries.

Knowing Where to Put Your Target Keywords

When you’ve got your main target keyword, it’s essential to get it in that opening paragraph. And this isn’t purely for SEO purposes. Yes, you need to use that word to begin that relationship between Google and your content, but it also immediately tells users what information they’ll be receiving by reading your content.
Implementing keywords effectively is a surgical process.

The world has evolved past simply stuffing terms as many times as possible in a sentence or paragraph. Google can see it, and your readers can see it.

People expect to be informed and guided through content. Why? Because we’re naturally drawn to good storytelling. Knowing where to put keywords is vital, but you have to also know what you want to say, and how to say it.

Headers and Sub-Headings

You may have heard these referred to as H1 and H2 tags in on-page SEO service lingo. Either way, your headers and sub-headings are an important piece of your on-page SEO puzzle.

Why? First of all, there’s nothing more off-putting to a reader than a gigantic wall of text. These help to break up and content into easier content bites. Secondly, by including your keywords in headers and sub-headings, you’re making it easier for Google to understand what your content is about.

By doing so, you’re highlighting that essential information, and helping Google to crawl your webpage. If it’s easy for Google to explore, and easy for people to read, you’re on to a winning formula.

URL Structure Helps Your On-Page SEO

One of the main benefits of on-page SEO is that you have the ability to control a lot of how the world sees your business online. This incredible opportunity to shape your own narrative begins with what people first see when your business appears before them in the form of a URL.

If you’re unsure of what a URL is, here’s an example of a Bubbli Digital URL for one of our SEO consultancy services pages:

Content That Ranks (SEO)

Look familiar? It’s something that every single website ever created has. So what can we see from this example of a URL? What purpose does this serve to a stranger who perhaps wouldn’t know our brand?

As you can see, the URL has the information needed to know what this page will offer readers.

This is exactly what you need to do as well. Don’t overthink this. Optimising your URL needs to be simple if you’re including a keyword within it. Remember the golden rule with Google - keep it simple and serving a purpose. If it does both of these things, we’re on the way to making all parties involved happy.

Optimising Your Title Tags

What are title tags? Below the URL in the search results, you will find your title tags. Again, this is kept simple and informative to give Google and readers a better understanding of what your content includes.

To use Bubbli Digital as an example again, let’s look at the title tags for one of our SEO blogs.

Our title tag here is How Has SEO Changed in Light of the COVID-19 Pandemic? This very straightforward title tells Google exactly what it needs to know.

  • The blog is about SEO
  • It references the COVID-19 pandemic
  • It provides people with information on how SEO has changed in light of this

Someone searching online will immediately know if this serves a need for them. Whatsmore, the strong and simple title tags have given us the opportunity to generate traffic to our website.

And because we’ve fulfilled a need within the industry, that traffic gives us the chance to develop relationships with people actively searching for information regarding this subject.

Make the Most of Your Meta Descriptions

So, your URL and title tags have made your content easier to find. How do we guide readers in after that? By making the most of your meta description.

The meta description (also known as a meta tag) gives you the chance to inspire some action in your readers by encouraging them to click on your link. A meta description sits directly below your meta tag, and elaborates on what people can expect from your content.

For example, here is the meta description we’ll be using for this very page. Let’s take a look:

Is your business struggling to master on-page SEO? The pieces of this puzzle are already in your hands. Are you ready to put them all together? Read more.

Here, we’ve included a keyword, established what a reader can expect to find on this webpage, then encouraged them to keep reading.

As a general rule for your meta description, make sure it includes your keyword and ends with a simple instruction such as ‘read more’ or ‘learn more’.

Finally, at the risk of sounding like a broken record, make sure that it serves a purpose and offers a solution.

Include a Combination of Internal and External Links

Linking your content is like joining lots of smaller roads onto a larger highway. It shows search engines that your content not only serves a purpose but that it’s connected to a larger part of the digital world.

Whether it’s an internal link or an external one, your links need to be authoritative and complement what you’re getting across in your content. For example, we want to establish the importance and benefits of link building here, so it’s important to provide a relevant link to back this up.

Benefits of using internal links:

- Adding authority to your webpage
- Making a better user experience for a reader
- Reduces your user bounce rate
- Helps Google to understand the architecture of your site
- Provides additional information and support for your customers

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Add Some Images and Get Them Optimised!

Visual content marketing matters. A large chunk of text that’s not broken up by some headers, bullet points and images can begin to feel like a chore rather than an experience.

However, just like your keywords and links, images need to elevate and complement that content of yours. Jamming images into your content that makes no sense will lose an active reader in no time.

There’s also the opportunity to use some effective and easy on-page SEO tips here. For example, saving your image files under the keyword you’re targeting, or adding them as alt text to an image, are extremely effective SEO methods.

Not only is it effective, but it helps visually impaired buyers to better understand the products and services on offer.

Give Your Previous Content an On-Page SEO Checkup

One of the most exciting but challenging aspects of SEO is that it’s constantly changing. While this can be frustrating for some businesses, it’s what makes on-page SEO so powerful.

SEO changes and adapts to the changing needs of users, and the world in general. In doing so, on-page SEO services businesses by keeping them on their toes! Complacency and good content aren’t a good fit. So when it comes to your previous blogs, articles, and webpages, be sure to give them a look over and update them regularly.

This can be anything from a complete revamp, or some content optimisation through an SEO services company. Either way, there’s only one thing that absolutely needs to be adhered to in your content checkup.

Your changes should never come at the expense of good quality content that serves a purpose.

On-Page SEO: Putting All the Pieces Together

So, we’ve provided you with all the tools and tips necessary to begin your on-page SEO journey. It’s a lot of work, and these hints are just the tip of the iceberg. But if good on-page SEO that converts was simple, everyone would have their fifteen minutes of Google fame.

Juggling all of these needs while keeping one step ahead of the changing trends isn’t easy. In fact, when you have a business to run, your on-page SEO needs can feel like a second full-time job.

If you’re serious about mastering the fine art of on-page SEO, it’s best to work with reputable on-page SEO services.

How Bubbli Digital Can Help with Your On-Page SEO

At Bubbli Digital, crafting content for on-page SEO services and staying one step ahead of the next online trend is second nature to us.
Our integrated multichannel marketing approach harnesses expert SEO strategies through content that makes your brand pop!

A Bubbli Digital campaign is one that believes in the power of words and the innovations of good on-page SEO. By developing strong on-page narratives with your SEO needs in mind, your business will stand out through well-optimised content that serves a purpose.

There are those who claim that human-led content and Google-friendly strategies can’t co-exist. We take great pride in proving those people wrong on a daily basis.

Powerful SEO Content with the Human Touch

Contact us today, and be the business that’s everywhere. There’s nothing more powerful than well-written content that works alongside SEO strategies to humanise your brand. Not only are you getting Google to understand you’re a high-ranker, but you’re also developing long-term relationships with customers.

When it comes to you not only mastering on-page SEO, but also keeping on top of it for the foreseeable future, don’t be the business that almost got there. Don’t be the business that tried but got lost there.

Don’t just think about it. Bubbli it.

Contact us today. Let’s talk about what makes your business special, and how we can tell your story.

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