E-commerce has redefined how people spend their money on a global scale. All it takes is the right platform and the right e-commerce SEO services to place you in front of people actively searching for what you offer.Get started with SEO
The mass migration of businesses from brick and mortar shops to online stores may seem like a reaction to recent COVID-19 issues, but the truth is that the rise in popularity of e-commerce was an inevitability.
While some businesses ignored the signals of where the industry was headed, others adapted accordingly. What happened to the businesses that refused to embrace the modern world? Unfortunately, nobody tells their stories.
E-commerce SEO isn’t just a matter of making a products page and waiting for people to find it. It’s a method of finely tuning your content and pages to reap the benefits of people actively searching for your business.
How many people? Well, in the United Kingdom alone there are currently 58.8 million users who choose to give their business to an e-commerce store. And considering that it’s estimated a whopping 62.1 million users will be doing the same by 2025, it doesn’t take an SEO genius to tell you where the marketplace is heading.
Simply put, e-commerce is the process of selling or buying goods over the internet. Short for electronic commerce, it essentially means the sale or transaction of goods online.
E-commerce SEO services your customers, your business, and Google by helping the people actively searching for what you offer to find you easier.
SEO for e-commerce provides online businesses with something truly unique. Instead of a traditional store that’s having to adapt or work alongside an SEO strategy, an e-commerce business is already part of the digital ecosystem.
All it takes is a little effort and some planning to take advantage of what’s already at your disposal.
Below are just 4 of the main benefits of e-commerce SEO.
A physical store has to deal with a constant stream of overheads, store signs, inventory and other upfront costs. Whatsmore, there’s very little for them to go off of in terms of planning ahead.
With e-commerce, your business budget is mostly for domain names, a good website hosting service, and some inventory. Your marketing strategy is also based on solid statistics like search volume, which gives you a huge insight into the buyers and behaviours within your industry.
There’s only a limited amount of products a traditional business can display. But e-commerce offers images and helpful descriptions of products that make the shopping experience a faster, simpler, and more personalised one.
Customer convenience also means more impulse buyers. If your product pages are clearly optimised and easy for Google to navigate, you’ll be indexed and ranked ready for when those impulse clicks happen.
With e-commerce SEO your business isn’t limited by geographical location.
If you choose to sell your products or services worldwide, you’re opening up your business to a global audience through international shipping.
With the right content and research, you can organically expand your business. By creating web pages that are easily crawled, indexed, and ranked you’re showcasing your readiness to Google for providing solutions to commonly searched terms.
If you combine that with content that’s human-led and offers a solution to a problem, you’re guiding new business to your website and converting with ease.
So, why is e-commerce SEO important? Because when it’s done correctly, it can be put up against any global marketing budget in the world.
Learning how to do SEO for e-commerce websites is all about embracing the process. The sooner you feel that it’s less of a hindrance, and more of a guide to give you a deeper understanding of what your customers are searching for and why, the sooner you’ll find reap the rewards.
Here are our e-commerce SEO tips to get you on the right path.
Every successful e-commerce SEO campaign begins with some solid keyword research. A journey requires a map, an adventure needs a compass, and e-commerce SEO needs well-researched keywords.
Again, when it comes to e-commerce SEO tips, you’re learning skills that will continue to pay off and bolster your brand.
Keywords give you an insight into not only the subjects searched but also the search intent, which is a vital part of better understanding your customers.
During your keyword research, you should be looking to choose your keywords based on the following criteria:
As you can see, there’s an endless well of potential here to create content that has a proven volume of searches, and the intent behind those searches. By adding these factors to your content strategy, you’re planning for powerful content that’s conversion-ready before even typing out that first paragraph.
Your website will be where you house your content for the foreseeable future. It needs to be well looked after.
Some standard technical SEO issues to keep on top of during this time are the basics, such as:
- Your website speed
- Redirect chains
- Indexation issues
- 404 issues (eg: 404 page not found problems)
While it may sound like a chore, you’re setting up the perfect stage for your website to capitalise on its benefits down the line. Some effort and attention to detail now will save you time, effort, and a lot of money in the future.
Here are 5 of the most important things to be mindful of when giving your website the ultimate clean up:
It gives Google a much clearer picture of what your business offers and where you need to be placed on the search engine results page.
Breaking up products also means users have more areas to explore while browsing, which, if your content is clear and concise, will mean longer time spent on your website.
Duplicate product pages confuse Google bots and run the risk of making it unclear where you should be placed online, if at all.
However, if you do have duplicate product pages for whatever reason, use canonical tags to show Google the clear and obvious parent page.
Product schema gives users a fast and informative offering of your products that include elements such as price, description, and reviews.
Using product schema to structure your content will not only give customers a better user experience, but it’ll also help Google to read, index and rank it.
Make sure that your users can reach every page in three or fewer clicks. The browser experience is what we’re aiming for here, and as we’ve seen through the current mobile user experience statistics listed above, people will only wait a short amount of time to find what they’re looking for.
If you can’t provide it to them then they’ll click off and find someone else.
Breadcrumbs are an effective way to optimise and signpost your product and category pages even further.
Using this desk chair on Amazon as an example, we can see that the breadcrumbs are listed above the chair itself as – Furniture – Home Office Furniture – Chairs & Stools – Desk Chairs
These kinds of breadcrumbs are ideal for users. There’s no confusion here. It’s clearly stated what’s on offer and where they can find it, and the terms are perfect for SEO and Google indexing.
E-commerce SEO tips the balance in favour of businesses who implement it well. Good SEO has a global net impact on your overall website. In other words, as your SEO improves, you’ll see results across multiple pages.
For businesses with thousands of products available, you can imagine what that can do for your brand in the blink of an eye.
One of the most important things in e-commerce SEO is that it’s never resting on its accomplishments and always changing with the world. And the world is going mobile.
The statistics below offer an invaluable insight into the benefits of being mobile-ready.
Almost 50% of all buyers now begin their product searches on a smartphone
By 2022 an incredible 51% of ad spending will be from mobile devices
There are 5.20 billion mobile internet users worldwide
That’s an incredible amount of conversion potential to have within your grasp, but you’ll need to be sure that your website is able to accommodate these users.
Why? Because 53% of those mobile users abandon websites that take over 3 seconds to load.
The world has set the pace to which consumers are accustomed, and it’s vital to be in that race.
Possibly the biggest task for your SEO, e-commerce businesses need their content thoroughly optimised. While this is a time-consuming part of the process, doing this right the first time sets you up for the rewards down the line.
E-commerce SEO services Google, the user, and your website at the same time. How? Because when you optimise your category and product pages correctly, Google is able to understand and rank these pages, which makes it easier for people to find online, which means more traffic to your webpage.
Wonderful, isn’t it?
Before your business can benefit from this, you’ll need to make the search engine’s life easier, by giving it as much information as possible to work with.
Write enticing meta titles and descriptions to increase your CTR (Click-through rate). This is where the research into what makes your brand stand out can come in handy, as your USPs (unique selling points) can be included here.
Write unique product content that’s clear, concise, and serves a purpose. As a minimum, aim for 200-300 words per product to begin with and review as your progress.
Include your keywords in that product content. Don’t wedge these keywords in. Make them part of a helpful sentence that informs, guides, or offers a solution.
Encourage users to leave product reviews to bolster your online presence and reputation. Not only will it build your brand recognition but it’ll also increase your word count.
Before writing your SEO e-commerce product and category content, do a little research on latent semantic indexing (or LSI) keywords. These are simply keywords that are closely associated and linked to your main keyword. You don’t have to be an SEO expert to do this, either. All it takes is a little effort.
For example, if you were to make a product page for the desk chair we’ve included above, then a basic Amazon search of office chairs would provide you with multiple LSI terms such as computer chairs, chairs for home office, and chairs & stools that you could integrate into your content.
For e-commerce SEO, you may see a pattern emerging here. Some effort in the beginning stages gives you a world of possibilities to capture and convert new business.
Link building is still one of the most important fundamentals of SEO. In a study of 100,000 random blogs online, it was discovered that roughly 75% of them had no external links whatsoever.
While your business is trying to let people know that you’re reputable and trustworthy, it’s important to prove the exact same thing to Google.
By linking websites that Google already trusts to your website, you’re helping to develop an association with Google and your business. This improves your recognition on search engines, and thereby, your rankings.
Many businesses make the mistake of linking to anything and everything. Don’t do this. Your brand should never seek out poor-quality links for low-quality websites. When it comes to link building, keep it within your niche, and of a reputable quality. One poor link can undo hours of good work and progress.
In e-commerce SEO, the links are mostly going to end up going to the homepage or blog pages. Getting a link to one of your ‘money pages’ (such as product or category pages) can be challenging.
However, it’s possible to feed that kind of authority over to your money pages. Here are six effective and impactful ways to get more links to your e-commerce website.
One reliable method of link building is by reaching out to industry-relevant websites and pitching to write for them. Begin building your relationship with them before you rush into your pitch, and be sure to pitch something that’ll showcase your expertise.
If you’re able to afford it, running a giveaway to bloggers within your niche can pay off greatly. Encourage them to write about their overall experience with your product and share it across social media channels.
Generate a topic in your specific niche, create a piece of high-quality content that includes designs and is presented well, then share it. For authoritative content, it’s best to have around 200 target websites. However, don’t expect a lot of links. A handful of good-quality ones are enough to move the needle for now.
A quick and easy method of link building. Search for Twitter hashtags like #journorequest and #prrequest to find people searching for opinions on a particular topic. If they cite you, you’ll receive a link in return for it.
Obviously, this requires a hefty budget, but it’s worth mentioning. Running a launch or any other campaign with a PR agency can boost your authority through features and mentions across all channels online.
There’s a reason why an e-commerce SEO agency will encourage your brand to focus on blogging. There aren’t many marketing methods that are able to push your brand forwards, establish your business as a thought leader and effortlessly weave SEO throughout it all.
E-commerce SEO and blogging go hand in hand, but being mindful of the following will guide your brand on the best path possible to SEO success.
Before making any next steps, make sure you’re able to check off the following e-commerce SEO essentials.
• Have you done your keyword research?
• Has it been chosen based on volume, competitiveness, or search intent?
• Have you thoroughly checked your website architecture?
• Are your products broken up into specific pages?
• Have you checked for duplicate content?
• Have you used product schema?
• Can you reach every page in 3 or fewer clicks?
• Do you have breadcrumbs at the top of your product and category pages?
• Is your website mobile friendly?
• Have you optimised your meta titles and descriptions?
• Are you making unique product content that includes your keywords?
• Are you encouraging people to leave product reviews?
• Have you looked into LSI keywords on the subject you’re making content for?
• Are you link building correctly?
• Are you keeping your blog optimised and useful for users?
• Are you able to check off this e-commerce SEO checklist? If you’re unsure or have concerns and questions about making your brand stand out, it’s always best to work alongside an e-commerce SEO agency.
Finding the best e-commerce SEO services for your business is more than just finding a company that understands your needs. It’s also about finding an e-commerce SEO company that’s always thinking ahead.
At Bubbli Digital, staying one step ahead of online shifts and developing pitch-perfect content is second nature to us.
Our integrated multichannel marketing approach harnesses expert SEO strategies through content that makes your brand pop!
By developing strong narratives with your e-commerce SEO needs in mind, your brand will stand out through well-optimised content that serves a purpose.
There are those who claim that human-led content and Google-friendly strategies can’t co-exist. We take great pride in proving those people wrong on a daily basis.
Never underestimate the power of humanising your brand. With Bubbli Digital’s e-commerce SEO services, you’re helping Google to understand you’re a high-ranker, while also developing long-term relationships with customers.
By creating content that pleases search engines and appeals to human emotions, your business can not only reach new heights but new depths, too.
When it comes to working with an e-commerce SEO company, choose carefully. Don’t be the business that almost got there. Be the business that’s everywhere.
Contact us today. Let’s talk about what makes your e-commerce business special, and how we can tell your story.